What is a rebrand?

Anything can be rebranded, a product, a person, an object, a shop and in this case Britain.

A business may need to rebrand because of increased competition, and a drop in customers. The business may need to raise it's gain to win customers back. Therefore it may change its shopfittings, it's logo, its brochures and it's uniforms. Most of all, it must improve it's behaviour to deliver on brand promise which will keep customers returning.

People can be rebranded too. Some people have elocution lessons to change their voice. They may go to see a stylist, if they have an important occasion. Every day, we all adapt (rebrand) our behaviour to suit certain occasions. People may employ life coaches to help them change their lifestyle for the better.

In this case, it is Britain that needs rebranding. Part of this rebrand, is rebranding the press! It won't be long until the bad press stops people visiting the UK. Great Britain used to be great because of it's heritage, it's English culture and it's Englishness.

I received an email from an Australian friend of mine this morning. It said: "When Madonna first moved to England she said she wanted to feel more English. She is now an unmarried, single mother, with three kids from different fathers. Job done." Do you want people saying this about us Brits?

There are only 4 simple stages to a rebrand, however this is a massive project. We want to work with the British public who care about Britain, and want to look after it. We want to keep Britain's best bits, and change Britain's worst bits.

Click here to find out more ...

Before ...

Let's Rebrand Britain will use the same simple process as rebranding a business, although it will be on a much larger scale, and the more Bris that join in, the faster it will happen! Click here if you want to take part.

1. Research on our competitors

We need to research the statistics on other countries. This includes strengths, weakness, opportunities, and threats (aka SWOT analysis). Once we have this information, we can see what we are up against.

2. Customer research.

Who will be using Britain? YOU!! We want to know what you think and what you would change. We also want to research the views of businesses, tourists and ex-pats too! So please fill in our online surveys. All information will be anonymous.

3. The rebrand process.

This is the hardest part. And unless you want to pay more tax and take orders from above - we need everyone to take part and spread the word. We need to stop moaning and take action! Click here to take part in our short survey and pledge your support if you are interested.

4. Brand New Britain!

Time to celebrate! The press will report non-stop glowing British news. Britain will again become the No. 1 nation. And it will all be down to the British public, so we can can polish our halos and bask in the glory, and celebrate lower taxes, crime-free streets. All the other countries will be following Britain as we we be the leaders!